{"id":17060,"date":"2020-10-09T13:37:31","date_gmt":"2020-10-09T17:37:31","guid":{"rendered":"https:\/\/sothebysrealty.ca\/insightblog\/?p=17060"},"modified":"2020-11-19T21:25:00","modified_gmt":"2020-11-20T02:25:00","slug":"digital-exploration-reimagining-your-property-journey","status":"publish","type":"post","link":"https:\/\/sothebysrealty.ca\/insightblog\/fr\/2020\/10\/09\/digital-exploration-reimagining-your-property-journey\/","title":{"rendered":"Digital Exploration: Reimagining Your Property Journey"},"content":{"rendered":"
\n

Right now, we\u2019re doing almost everything from a distance, but that doesn\u2019t mean you can\u2019t get a realistic, immersive impression of any property that catches your eye. The real estate industry is experiencing a digital transformation. The process of buying and selling a home has dramatically shifted to include a digital experience. With the right technology and tools, you can still tour stunning homes without leaving your home.<\/span><\/p>\n<\/blockquote>\n

\"\"2426 Andover Road, Nanoose Bay, BC<\/a><\/div>\n
\n

Online Impressions<\/b><\/h2>\n

Many begin their property journey online before viewing the home in person. First impressions really matter when it comes to the online experience. Virtual tours and property videos add an additional layer of content to a home\u2019s existing property page on <\/span>sothebysrealty.ca<\/span><\/a>, which already provides beautiful high-resolution photography showcasing every aspect of the home.<\/span><\/p>\n<\/blockquote>\n

\"\"103 Victoria Street, Milton, ON<\/a><\/div>\n
\n

Social Media<\/b><\/h2>\n

We have seen an increase of referrals from multiple social media platforms. As part of our innovative social media marketing strategy, every home listed with Sotheby\u2019s International Realty Canada is promoted on Facebook and Instagram. Utilizing tools and features can help gain more exposure for your home. Social platforms like Facebook and Instagram have the ability to host live video sessions so that the agent can broadcast and tour the home, answer questions live, and interact with potential buyers as if they were there. With the new normal in place, social media allows potential buyers to get a preview of the home before inquiring. <\/span><\/p><\/blockquote>\n

\"\"43 Granite Ridge, Rural Rocky View County, AB<\/a><\/div>\n
\n

Augmented Reality<\/b><\/h2>\n

Reimagine a room in a myriad of configurations without the need for hauling furniture around. <\/span>Curate by Sotheby\u2019s International Realty<\/span><\/a>\u2120 makes it possible to conceptualize your rooms in the palm of your hands. By allowing prospective homebuyers to preview any home in their personal taste and style, the <\/span>Curate app<\/span><\/a> is a powerful tool for sellers and real estate agents looking to increase buyer confidence in the purchasing decision. It also is a powerful tool and alternative for home sellers to stage a home when restrictions are in place. It\u2019s not hard to see how augmented reality opens new doors for visualizing any space.<\/span><\/p><\/blockquote>\n

\"\"7-6172 Squilax Anglemont Road, Magna Bay, BC<\/a><\/div>\n
\n

3D \u201cWalkthroughs\u201d<\/b><\/h2>\n

Now more than ever, many want virtual options when it comes to buying or selling their home. Matterport technology captures every space and creates 3D renderings allowing you to walk through homes from anywhere \u2013 from your own home or on your phone.<\/span><\/p>\n

More than just passing trends, these technological leaps represent a disruption in the home and design industry. It has become a transformative way for people to view homes online. <\/span>Tour these stunning homes without leaving your home.<\/span><\/a><\/p><\/blockquote>\n

\"\"185 Logan Ave, Toronto, ON<\/a><\/div>\n
\n
\n

This article was originally published on <\/span>Sotheby\u2019s International Realty\u2019s Extraordinary Living Blog<\/span><\/a> and has been adapted for Sotheby\u2019s International Realty\u2019s Insight Blog. <\/span><\/em><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Right now, we\u2019re doing almost everything from a distance, but that doesn\u2019t mean you can\u2019t get a realistic, immersive impression of any property that catches your eye. 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