{"id":14977,"date":"2018-03-27T15:00:36","date_gmt":"2018-03-27T19:00:36","guid":{"rendered":"https:\/\/sothebysrealty.ca\/insightblog\/?p=14977"},"modified":"2018-03-27T15:00:36","modified_gmt":"2018-03-27T19:00:36","slug":"lundstrom-women","status":"publish","type":"post","link":"https:\/\/sothebysrealty.ca\/insightblog\/fr\/2018\/03\/27\/lundstrom-women\/","title":{"rendered":"Lundstr\u00f6m Women’s Canadian-Made Outerwear"},"content":{"rendered":"

Two generations of Lundstr\u00f6m women prove that creating Canadian-made outerwear with style \u2014 and strong values \u2014 is a talent that runs in the family.<\/p>\n

Linda Lundstr\u00f6m first learned to sew in her mother\u2019s tailor shop in Red Lake, in Northern Ontario, before earning a scholarship to study under the tutelage of a couturier in France. In 1974 she started her namesake company and soon made her mark in the Canadian fashion industry with her iconic winter coat, dubbed Laparka (this was long before Canada Goose came along). But unlike Donna Karan\u2019s trademark bodysuit and Diane Von Furstenberg\u2019s signature wrap dress, Lundstr\u00f6m\u2019s design was already ethically minded.<\/p><\/blockquote>\n

Inspired by the traditional parka worn by First Nations people and those worn in Lundstr\u00f6m\u2019s ancestral Iceland, Laparka incorporated locally trapped fur around the hood to block out the wind. The quintessentially Canadian animal emblems on the back of each coat were sourced and sewn by First Nations communities where the designer helped champion local economic growth. Then, fashions changed and Lundstr\u00f6m sold the company in 2008, but the style maven is now enjoying a renaissance with a new outerwear line called Therma Kota (which translates from Nordic as \u201cproviding warmth\u201d).<\/p><\/blockquote>\n

\"\"<\/div>\n

The designer co-founded this new venture just over a year ago with her daughters \u2014 Mosha, 31, and Sophie Lundstr\u00f6m Halbert, 27 \u2014 who have helped inject some contemporary cool (think pink shearling and leopard prints) into the family brand, plus a heap of social media savvy, quickly garnering celebrity fans such as Kate Hudson and Emma Roberts.<\/p>\n

In the late \u201990s, Linda Lundstr\u00f6m Inc. was worth more than $12 million and its 60,000-square-foot manufacturing facility housed 150-plus employees. Her daughters recall the family mudroom, lined with coats of every colour, and how their mom would stand out in the playground, dressed in head-to-toe red with lipstick and shoes to match. \u201cWe grew up surrounded by fashion,\u201d notes Sophie. \u201cI remember running through and hiding in piles of beautiful fabrics and, at home, always playing dress-up.\u201d<\/p><\/blockquote>\n

\"\"<\/div>\n

Mosha was first to follow her mother into fashion, as an editor at Flare<\/em> magazine, then as the fashion director at Footwear News<\/em> in New York, which is owned by Women\u2019s Wear Daily<\/em>. She interviewed the likes of designer J.W. Anderson, Manolo Blahnik and Carine Roitfeld, and was often spotted in street-style roundups that praised her signature blunt bangs (not unlike Mom\u2019s) and killer shoes.<\/p><\/blockquote>\n

In 2016, Mosha\u2019s fairytale wedding to British-born entrepreneur Aidan Butler, which took place in the Lundstr\u00f6m family\u2019s homeland, in the city of Reykjav\u00edk, got coverage in a 43-image gallery on Vogue.com<\/em>. More than 100 guests, including actress-turned-royal Meghan Markle, attended the five-day event, replete with a Viking-themed rehearsal dinner and, for the bride, Game of Thrones<\/em>-style braids and thigh-high ivory suede boots.<\/p><\/blockquote>\n

But most remarkable were the custom-created pieces crafted by Linda herself, including her daughter\u2019s winter-white parka adorned with a sequin appliqu\u00e9 on the back and complemented by crystal fox fur cuffs and hood. It was even detachable at the waist, to be worn cropped at a later date. For Sophie\u2019s wedding dress, Linda dyed lace, using cedar picked in the vicinity of the family\u2019s property in Caledon, Ontario.<\/p>\n

Once the wedding images hit the Internet, Mosha was flooded with queries from women who wanted to know how they could get their hands on a special-occasion coat just like hers. \u201cThat\u2019s really what inspired Therma Kota because there isn\u2019t anything else out there that\u2019s glamorous and warm,\u201d explains Sophie, who had studied graphic design at Emily Carr University of Art + Design in Vancouver.<\/p><\/blockquote>\n

At first, Therma Kota was a passion project conceptualized in Mosha\u2019s spare time. \u201cThen one weekend, we were sitting around the fire in Long Island, talking about what makes me happy, and it was like a lightbulb switched on,\u201d she recalls. \u201cOkay, that\u2019s it. I\u2019m going to resign from my job, hop onto a plane to Iceland, and we\u2019re going to shoot a campaign \u2014 no looking back.\u00a0\u00bb<\/p>\n

The mother-daughters trio officially launched Therma Kota in November 2016 with just one style, which they called the Sigr\u00fan \u2014 a lightweight, water-resistant coat designed to be worn in between-seasons. To help retain body heat, a reflective silver lining resides in between the outer fabrics of the reversible garment \u2014 metallic damask-like on one side, black on the other. Adjustable sleeves borrow from Linda\u2019s long-standing penchant for stylish versatility.<\/p><\/blockquote>\n

\"\"<\/div>\n

Their business model is quite distinct from that of Laparka, which sold at more than 500 stores across North America. \u201cInstagram is our favourite department store, so our business model [now] is direct-to-consumer, online,\u201d Mosha points out. \u201cAnd [it\u2019s] also [about] creating live events \u2014 parties where you can meet us, try everything on and have a Nordic experience. And the cocktail is very important.\u201d At an event in Dublin, bartenders served up the \u201cKotapolitan\u201d \u2014 Reyka vodka, cassis liqueur and a splash of cranberry soda, shaken with fresh blackberries and a sprig of thyme.<\/p>\n

Therma Kota will continue to eke out one or two coats at a time rather than building out whole collections, which is reflective of a growing slow fashion movement that\u2019s bucking fashion industry norms (British luxury footwear brand Dear Frances has also found success with this scaled-back business model). Once the pre-order window closes, each coat is made and delivered to the customer\u2019s door within two weeks.<\/p><\/blockquote>\n

\u201cWe\u2019re not into this idea that we have to make a bunch of things for a store where someone has decided that maybe they\u2019ll like these styles \u2014 and then who knows if they will, who knows if it\u2019s their size, who knows what will happen with the weather,\u201d says Mosha.<\/p>\n

This approach means the team can remain nimble, catering to custom sizes with personalized phone assistance or surprising customers with, say, shearling mittens made from extra fabric. \u201cWe don\u2019t want to waste anything,\u201d she notes. \u201cWe want to make coats for people who want them in the colour and size that they want.\u201d<\/p>\n

While Therma Kota is building new ways of doing business, it retains Linda Lundstr\u00f6m\u2019s foundation, sourcing from Canadian fur companies that support local trappers, many of whom are indigenous. \u201cEveryone has their own belief system and we think it\u2019s about making an informed decision,\u201d says Mosha, referencing the fur issue and pointing out that Canada\u2019s regulations are among the strictest in the world. \u201cThe thing that we cherish about fur is that it\u2019s like fine jewellery and it stays in your family. And that\u2019s what we want. We\u2019re trying to make things that people [will] have forever.\u201d<\/p><\/blockquote>\n

\"\"<\/div>\n

Already, the label is spanning generations in its fan base. Twenty-year-old Icelandic pop star Glowie, for one, owns a Helga cropped bomber jacket in snow leopard and, to the creators\u2019 collective pride, Therma Kota has also outfitted a former first lady of Canada, Margaret Trudeau. But the brand\u2019s broad appeal isn\u2019t so surprising when you consider that its creators have merged the past with the present so seamlessly.<\/span><\/p>\n

\u201cThroughout my career, I have always embraced the latest technology in product design and manufacturing,\u201d says Linda. \u201cNow, my daughters are introducing me to the newest ways to communicate and engage with the world through technology, so we are all savvy in our areas of responsibility and there\u2019s fun [in] sharing this knowledge.\u201d<\/p>\n

Sometimes, mothers and daughters, together, know best.<\/p>\n

 <\/p>\n

\n

By Carlene Higgins – *This article originally appeared in INSIGHT: The Art of Living | Spring 2018<\/a><\/span><\/span><\/p>\n

 <\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Two generations of Lundstr\u00f6m women prove that creating Canadian-made outerwear with style \u2014 and strong values \u2014 is a talent that runs in the family.<\/p>\n","protected":false},"author":31,"featured_media":15039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[394],"tags":[409,572,574,781,782,783,179],"class_list":["post-14977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight-magazine","tag-insight-magazine","tag-fashion-design","tag-canadian-designer","tag-lundstrom","tag-therma-kota","tag-outerwear","tag-fashion"],"yoast_head":"\nLundstr\u00f6m Women's Canadian-Made Outerwear<\/title>\n<meta name=\"description\" content=\"Two generations of Lundstr\u00f6m women prove that creating Canadian-made outerwear with style \u2014 and strong values \u2014 is a talent that runs in the family.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sothebysrealty.ca\/insightblog\/fr\/2018\/03\/27\/lundstrom-women\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lundstr\u00f6m Women's Canadian-Made Outerwear\" \/>\n<meta property=\"og:description\" content=\"Two generations of Lundstr\u00f6m women prove that creating Canadian-made outerwear with style \u2014 and strong values \u2014 is a talent that runs in the family.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sothebysrealty.ca\/insightblog\/fr\/wp-json\/wp\/v2\/posts\/14977\" \/>\n<meta property=\"og:site_name\" content=\"Sotheby's International Realty Canada\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-27T19:00:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sothebysrealty.ca\/insightblog\/wp-content\/uploads\/2018\/03\/InsightSPR18_Lundstrom01-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1441\" \/>\n\t<meta property=\"og:image:height\" content=\"580\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SIRC\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"SIRC\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lundstr\u00f6m Women's Canadian-Made Outerwear","description":"Two generations of Lundstr\u00f6m women prove that creating Canadian-made outerwear with style \u2014 and strong values \u2014 is a talent that runs in the family.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sothebysrealty.ca\/insightblog\/fr\/2018\/03\/27\/lundstrom-women\/","og_locale":"fr_FR","og_type":"article","og_title":"Lundstr\u00f6m Women's Canadian-Made Outerwear","og_description":"Two generations of Lundstr\u00f6m women prove that creating Canadian-made outerwear with style \u2014 and strong values \u2014 is a talent that runs in the family.","og_url":"https:\/\/sothebysrealty.ca\/insightblog\/fr\/wp-json\/wp\/v2\/posts\/14977","og_site_name":"Sotheby's International Realty Canada","article_published_time":"2018-03-27T19:00:36+00:00","og_image":[{"width":1441,"height":580,"url":"https:\/\/sothebysrealty.ca\/insightblog\/wp-content\/uploads\/2018\/03\/InsightSPR18_Lundstrom01-1.jpg","type":"image\/jpeg"}],"author":"SIRC","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"SIRC","Dur\u00e9e de lecture estim\u00e9e":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sothebysrealty.ca\/insightblog\/en\/2018\/03\/27\/lundstrom-women\/#article","isPartOf":{"@id":"https:\/\/sothebysrealty.ca\/insightblog\/en\/2018\/03\/27\/lundstrom-women\/"},"author":{"name":"SIRC","@id":"https:\/\/sothebysrealty.ca\/insightblog\/en\/#\/schema\/person\/23efd124483948cf5ddb8b3ca55812a2"},"headline":"Lundstr\u00f6m Women’s Canadian-Made Outerwear","datePublished":"2018-03-27T19:00:36+00:00","mainEntityOfPage":{"@id":"https:\/\/sothebysrealty.ca\/insightblog\/en\/2018\/03\/27\/lundstrom-women\/"},"wordCount":1283,"image":{"@id":"https:\/\/sothebysrealty.ca\/insightblog\/en\/2018\/03\/27\/lundstrom-women\/#primaryimage"},"thumbnailUrl":"https:\/\/sothebysrealty.ca\/insightblog\/wp-content\/uploads\/2018\/03\/InsightSPR18_Lundstrom01-1.jpg","keywords":["Insight Magazine","fashion design","canadian designer","Lundstrom","Therma Kota","Outerwear","Fashion"],"articleSection":["Insight Magazine"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/sothebysrealty.ca\/insightblog\/fr\/2018\/03\/27\/lundstrom-women\/","url":"https:\/\/sothebysrealty.ca\/insightblog\/fr\/2018\/03\/27\/lundstrom-women\/","name":"Lundstr\u00f6m Women's Canadian-Made Outerwear","isPartOf":{"@id":"https:\/\/sothebysrealty.ca\/insightblog\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sothebysrealty.ca\/insightblog\/fr\/2018\/03\/27\/lundstrom-women\/#primaryimage"},"image":{"@id":"https:\/\/sothebysrealty.ca\/insightblog\/en\/2018\/03\/27\/lundstrom-women\/#primaryimage"},"thumbnailUrl":"https:\/\/sothebysrealty.ca\/insightblog\/wp-content\/uploads\/2018\/03\/InsightSPR18_Lundstrom01-1.jpg","datePublished":"2018-03-27T19:00:36+00:00","author":{"@id":"https:\/\/sothebysrealty.ca\/insightblog\/en\/#\/schema\/person\/23efd124483948cf5ddb8b3ca55812a2"},"description":"Two generations of Lundstr\u00f6m women prove that creating Canadian-made outerwear with style \u2014 and strong values \u2014 is a talent that runs in the family.","breadcrumb":{"@id":"https:\/\/sothebysrealty.ca\/insightblog\/fr\/2018\/03\/27\/lundstrom-women\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":[["https:\/\/sothebysrealty.ca\/insightblog\/fr\/2018\/03\/27\/lundstrom-women\/"]]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sothebysrealty.ca\/insightblog\/fr\/2018\/03\/27\/lundstrom-women\/#primaryimage","url":"https:\/\/sothebysrealty.ca\/insightblog\/wp-content\/uploads\/2018\/03\/InsightSPR18_Lundstrom01-1.jpg","contentUrl":"https:\/\/sothebysrealty.ca\/insightblog\/wp-content\/uploads\/2018\/03\/InsightSPR18_Lundstrom01-1.jpg","width":1441,"height":580},{"@type":"BreadcrumbList","@id":"https:\/\/sothebysrealty.ca\/insightblog\/fr\/2018\/03\/27\/lundstrom-women\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sothebysrealty.ca\/insightblog\/fr\/"},{"@type":"ListItem","position":2,"name":"Lundstr\u00f6m Women’s Canadian-Made Outerwear"}]},{"@type":"WebSite","@id":"https:\/\/sothebysrealty.ca\/insightblog\/fr\/#website","url":"https:\/\/sothebysrealty.ca\/insightblog\/fr\/","name":"Sotheby's International Realty Canada","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sothebysrealty.ca\/insightblog\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/sothebysrealty.ca\/insightblog\/en\/#\/schema\/person\/23efd124483948cf5ddb8b3ca55812a2","name":"SIRC","url":"https:\/\/sothebysrealty.ca\/insightblog\/fr\/author\/sirc\/"}]}},"_links":{"self":[{"href":"https:\/\/sothebysrealty.ca\/insightblog\/fr\/wp-json\/wp\/v2\/posts\/14977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sothebysrealty.ca\/insightblog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sothebysrealty.ca\/insightblog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sothebysrealty.ca\/insightblog\/fr\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/sothebysrealty.ca\/insightblog\/fr\/wp-json\/wp\/v2\/comments?post=14977"}],"version-history":[{"count":7,"href":"https:\/\/sothebysrealty.ca\/insightblog\/fr\/wp-json\/wp\/v2\/posts\/14977\/revisions"}],"predecessor-version":[{"id":15038,"href":"https:\/\/sothebysrealty.ca\/insightblog\/fr\/wp-json\/wp\/v2\/posts\/14977\/revisions\/15038"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sothebysrealty.ca\/insightblog\/fr\/wp-json\/wp\/v2\/media\/15039"}],"wp:attachment":[{"href":"https:\/\/sothebysrealty.ca\/insightblog\/fr\/wp-json\/wp\/v2\/media?parent=14977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sothebysrealty.ca\/insightblog\/fr\/wp-json\/wp\/v2\/categories?post=14977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sothebysrealty.ca\/insightblog\/fr\/wp-json\/wp\/v2\/tags?post=14977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}