{"id":22034,"date":"2026-02-27T12:30:32","date_gmt":"2026-02-27T17:30:32","guid":{"rendered":"https:\/\/sothebysrealty.ca\/insightblog\/en\/?p=22034"},"modified":"2026-02-26T18:11:46","modified_gmt":"2026-02-26T23:11:46","slug":"mustafa-abbasi-appointed-president-of-sothebys-international-realty-canada","status":"publish","type":"post","link":"https:\/\/sothebysrealty.ca\/insightblog\/en\/2026\/02\/27\/mustafa-abbasi-appointed-president-of-sothebys-international-realty-canada\/","title":{"rendered":"Mustafa Abbasi Appointed President of Sotheby\u2019s International Realty Canada"},"content":{"rendered":"

<\/p>\n

Sotheby\u2019s International Realty Canada has appointed Mustafa Abbasi as president, a move that brings entrepreneurial leadership and innovation to Canada\u2019s most established luxury real estate brand.<\/p>\n

Abbasi brings extensive experience building and leading technology-enabled brokerages and businesses across Canada\u2019s real estate and financial services sectors. As founding president of Zolo, Abbasi built a technology-driven real estate platform delivering comprehensive brokerage services with offices and agents operating across Canada. He led the successful exit of Zolo to Questrate Financial Group where he served as president and chief operating officer of Zolo Ventures overseeing platform development and operational strategy.<\/p>\n

\u201cMustafa\u2019s distinctive blend of entrepreneurial and corporate real estate leadership, deep digital expertise, and Canadian market insight uniquely positions Sotheby\u2019s International Realty Canada to meet the evolving expectations of clients and advisors, while strengthening our leadership in Canada\u2019s luxury real estate market now and in the future,\u201d said Tara Brown, chief executive officer, Peerage Realty Partners and president, Peerage Group Sotheby\u2019s International Realty.<\/p>\n

As president, Abbasi will focus on accelerating strategic growth by enhancing the brand\u2019s capabilities, marketing and technology platforms, attracting premier real estate professionals and positioning the company at the forefront of luxury real estate. <\/p>\n

\u201cSotheby\u2019s International Realty Canada represents one of the most respected names in global real estate,\u201d said Abbasi, \u201cWhat drew me to Sotheby\u2019s International Realty Canada was clear: an iconic brand with a genuine commitment to the independent advisors across Canada who have chosen to build their businesses here, and to the clients they serve. That kind of alignment is rare. Having spent my career building companies at the intersection of real estate and fintech, I\u2019ve seen what\u2019s possible when talented entrepreneurs are supported by the right platform, tools, and leadership. I\u2019m excited to bring that perspective here to foster a culture of excellence and innovation, and to continue raising the bar for what our advisors and their clients can expect from us.\u201d<\/p>\n

Abbasi succeeds Effi Barak, who has served as interim president since April 2025. During this period, Barak provided dedicated, steady, and strategic leadership for the organization and will step down following the successful completion of a structured and seamless transition. <\/p>\n

About Sotheby\u2019s International Realty Canada<\/strong><\/p>\n

Combining the world’s most prestigious real estate brand with local market knowledge and specialized marketing expertise, Sotheby’s International Realty Canada is the leading real estate sales and marketing company for the country’s most exceptional properties. With offices in over 35 residential and resort markets nationwide, our professional associates provide the highest caliber of real estate service, unrivalled local and international marketing solutions and a global affiliate sales network of approximately 1,100 offices in over 83 countries and territories to manage the real estate portfolios of discerning clients from around the world.  Sotheby\u2019s International Realty Canada is owned by Peerage Realty Partners. For further information, visit www.sothebysrealty.ca<\/a>.<\/p>\n

About Peerage Realty Partners<\/strong><\/p>\n

Peerage Realty Partners<\/a> is a leading residential real estate services firm, serving luxury markets across North America. Its brokerage partners include leading Sotheby’s International Realty franchisees, CENTURY 21 New Millennium, and renowned independent firms in both re-sale residential real estate brokerage, and new construction marketing. Peerage Realty Partners’ core service activities include real estate financing and transaction services. Peerage Realty Partners has the unique benefit of being a privately-owned enterprise that is positioned to commit to long-term partnerships and investments.<\/p>\n

Peerage Realty Partners transacted about US $34.8 billion (C$47.7 billion) in sales in 2024 through its partner firms and in partnership with over 6,100 best-in-class sales representatives and employees with 206 offices in Canada and the United States.<\/p>\n

To support growth and expansion among partners, Peerage Realty Partners consistently provides strategic input, capital, technology, operational expertise, marketing, communications, and value-added products and services that differentiate and strengthen its partner firms in competitive markets. Its goal is to expand the suite of services that its partner firms can offer to enhance the client experience through all phases of a real estate transaction and beyond.<\/p><\/blockquote>\n

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Sotheby\u2019s International Realty Canada has appointed Mustafa Abbasi as president, a move that brings entrepreneurial leadership and innovation to Canada\u2019s most established luxury real estate brand. 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