Well over a decade in, and Bradford (Brad) Payne has seen a real estate deal from every angle — buyer, seller, negotiator, problem-solver — across Toronto, York Region and the GTA. That range has taught him one thing above all: no two transactions are alike, and no cookie-cutter strategy survives contact within the real world. Brad’s approach is analytical where it needs to be and human where it counts, built on a simple bet — treat every client the way he’d want to be treated, and the repeat and referral business takes care of itself. It has.

Uniquely Toronto - Twenty-five years, a dozen neighbourhoods, one city. From The Beach to Etobicoke, Brad has lived the character that makes Toronto magnetic to locals and international buyers alike — and he sells it from the inside, not off a spec sheet. These days, Brad and Annie call the Annex home, and that proximity has sharpened into something more: a genuine, granular fluency in the area’s period properties, from the architectural quirks to what it actually takes to renovate, restore or simply live well in one.

York Region Expansion - Over a decade ago, Brad planted roots in Richmond Hill and became a fixture in the York Region market — home to some of the province’s top-ranked schools, cutting-edge healthcare access, and room to stretch out. He’s closed deals across the region’s marquee pockets: Bayview Hill, South Richvale, Thornhill, Patterson, Mill Pond, Jefferson, Oak Ridges, Cachet and Old Markham among them.

Local Knowledge With Global Reach - Backed by Sotheby’s International Realty’s global brand and marketing muscle, Brad’s reach extends well past the GTA — with transactions completed, referred or advised on in the Bahamas, Taiwan, Shanghai, Vancouver, Burnaby, Kitchener, Waterloo, Cambridge, Guelph, North Dumfries, Chatham, Tobermory, Peterborough, and Newfoundland’s Southern Shore. That same network stretches into Paris, where Brad and Annie have cultivated relationships with a number of storied fashion houses — giving clients a rare line to hard-to-find luxury pieces well beyond the usual scope of real estate.

Commercial/Industrial – A deep bench of VIP clients has put Brad in the room for land, buildings, offices and leases on behalf of some of Canada’s leading companies — the kind of complex deal-making he genuinely enjoys.

The Power of Two- None of this has been a solo act. Wei (Annie) Zhong — Brad’s partner in life and in business — got her real estate license before he did. Raised in Shanghai, Annie pairs sharp transactional instincts with polished negotiation skills and a designer’s eye, making her a force in her own right and a big part of why this partnership works.Community- Brad is committed to participating in and supporting local events and sports within his community. Brad has been an OBA certified baseball coach at the AAA and Elite level for the East York Bulldogs playing out of Stan Wadlow Park. Brad is a committee member for the Toronto Region Real Estate Board’s Professional Hearing Roster. In 2025-26, Brad and Annie have donated over $15,000.00 to various local charities and sports teams.

Community Always - Brad coaches AAA/Elite baseball for the East York Bulldogs at Stan Wadlow Park (OBA certified), serves as Vice-Chair of TRREB’s Professional Standards Hearing Panel, and — together with Annie — donated over $15,000 in 2025-26 to local charities and sports teams.

Beyond The Desk - When he’s not closing deals, Brad’s behind the decks — a house music DJ for 30 years and counting, still spinning and staying current with a scene he’s never stopped loving. That same precision carries over to his passion for Porsche GT series cars and racing, where attention to detail and split-second decision-making are just as essential as they are at the negotiating table.

Zones de service Toronto (Région du Grand Toronto), York (Le sud-ouest de l’Ontario)

Spécialités Copropriétés résidentielles et maisons en rangée, Maisons unifamiliales

Langue(s) Anglais