How We Market Your Home
Our commitment to you is simple: we deliver marketing and service of exemplary quality, regardless of your home’s price range.
In today’s market, local, national and international exposure is now paramount: it is what attracts the most qualified buyers, and the highest price for your home.
At Sotheby’s International Realty Canada, our claim of global exposure is supported by substance. We market Canadian homes in every neighbourhood and price range to over 16.7 million annual unique visitors on sothebysrealty.com, 2.8 million unique visitors on sothebysrealty.ca, as well as through wallstreetjournal.com, newyorktimes.com, juwai.com, ft.com, jamesedition.com, luxuryestate.com, mansionglobal.com, mansionglobal.com, plus dozens of premier websites and international publications. We are the only real estate company in Canada to deliver over 1.1 billion annual online impressions in an era where over 87% of homebuyers are using the Internet in their real estate search (National Association of REALTORS®, 2015).
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Highlight unique features of your property with high-resolution, professional photos.
Distinguish your home with professionally printed property brochures.
Showcase the layout and square footage of your home with to-scale floor plans.
Postcards & eCards
Promote your home with targeted mailings.
Market your home with an internationally recognized sign of quality and prestige.
Capture an in-depth, 360-degree perspective of your home with online video.
Reach over 16.7 million unique visitors per year, with over 114 million page views annually.
Showcase your home on Canada's leading website for exceptional properties, with 2.7 million annual unique visitors.
Sotheby's International Realty Mobile App
Get your home into the palms of iPhone, BlackBerry, Android, Palm, iPad and standard mobile phone users around the world.
Market your home on a website that receives 40 million monthly visitors to the U.S. edition, 3.5 million monthly visitors to Europe and 2 million to Asia.
Reach ultra affluent buyers in Asia and around the world on websites that have over 5 million registered users with an average personal income of $227,000 USD.
NYTimes.com & International New York Times
Get exclusive exposure on NYTimes.com, reaching world opinion leaders with 30 million unique visitors each month.
Promote your home on your local and national Multiple Listing Service.
Showcase your home on the homepage of the world’s leading luxury property website, where our network receives 2 million annual impressions.
Expose your property to some of the world’s most affluent consumers, including over 500,000 visitors from 113 countries each month, to 500,000 annual media impressions.
Feature your home on Real-buzz.com®, the world’s largest real estate database of homes for sale from the MLS.
Hosted on both sides of China's internet firewall, Juwai.com is China's largest international property website for Chinese buyers, with over 2 million unique monthly visits.
Provides your home with global exposure in over 160 countries, acting as your hub to the world’s most important markets.
A leading financial paper that specializes in the sale of exclusive villas, stately castles, great estates and luxury properties all across Italy.
Countrylife.co.uk is the digital version of Country Life magazine, reaching an affluent global audience that is actively looking to purchase premium property around the world.
Nikkei’s digital platform reaches over 29 million monthly readers, giving Japanese consumers access to residential real estate offerings in nearly 70 countries and territories.
This Italian hosted site provides the easiest and most efficient way to search for exceptional properties around the world.
The flagship Chinese website of Singapore Press Holdings (SPH), reaches an audience of over 10 million monthly Chinese language visitors.
Showcase your home on a channel with 400 million monthly active users with more than 80 million photos shared per day.
Connect wealthy global buyers with extraordinary homes, while presenting insightful real estate content and market data.
Promote your home on our unique real estate and lifestyle channel on the world's #1 online video site.
sothebysrealty.com receives top five placement on the world’s top three search engines: Yahoo, Google and Bing.
Our search engine optimization and search engine marketing strategies esure that sothebysrealty.com and sothebysrealty.ca have greater exposure and higher rankings than the competition on Google, the number one search engine in the world.
With keyword rich real estate content and internal linking best practices, our websites consistently outrank the competition.
Representing 60% of the online search market share in Russia, sothebysrealty.com invests in a search engine marketing campaign with Yandex.
Showcase your property with us on the world’s largest social network, with 1.4+ billion users worldwide.
Showcase your property with us by broadcasting short messages—Tweets—to our followers around common topics through the use of #hashtags.
Display your property with us on Google’s very own social network.
Features a desirable real estate demographic comprised of affluent women interested in home décor, interior design and architecture.
The Robb Report Collection
Reach a qualified audience of over 264,000 with an average household income of $2.5 million.
Target over 146,000 high net-worth individuals in Asia through this English and Chinese real estate magazine.
Ocean Home Magazine
Target over 216,000 individuals with an average household income of $1.2 million in this bi-monthly magazine featuring homes in the U.S.’ coastal areas, Canada and the Caribbean.
Target 75,195 subscribers of the global financial elite, including Bloomberg Terminal subscribers and financial industry influencers.
Showcase your home to an elite segment of 12,000 Sotheby's Auction clientele.
Reach targeted regional audiences through a luxury lifestyle and real estate magazine.
A monthly circulation of 92,854 reports on top neighbourhoods, schools, workplaces, doctors, restaurants, stores and services to those with an average net worth of $1,200,000.
Target 393,389 global readers where 43% of readers own 2 or more homes and 89% of readers find Country Life in influential in their property buying process.
International New York Times wraps that are distributed at some of the most prestigious events around the world in hotel rooms and on site during large events.
Sotheby’s Art & Home
Market your home in a stunning large format magazine enriches readers with sophisticated content related to the art and real estate worlds with international distribution of 50,000.
Showcase your home to over 1.3 million upscale readers around the globe.
Reach buyers through top local publications including the Globe & Mail Toronto, Montreal Gazette, Vancouver Sun, Victoria Times Colonist, and Calgary Herald.
Globe & Mail
With more than 1.1 million readers, The Globe and Mail is Canada’s leading news source.
The Wall Street Journal
Connect with the WSJ’s affluent global audience of 3.5 million readers across the U.S., Europe and Asia.
The International New York Times
Reach an affluent readership of over 421,378 in Asia, Europe, the Middle East, North Africa and the Americas.
Sotheby’s International Realty Network
Market your home through our network of 950 offices in 70+ countries, including over 30+ Canadian offices.
Sotheby’s International Realty eGallery
Display your home on flat screens around the world in most of the Sotheby’s International Realty and Sotheby’s auction house locations in our dynamic property slide show, designed to provide worldwide reach to a property.
Global Distribution Program
Promote (select) homes to offices within our network, as well as specific Sotheby’s Auction House locations.