Janice Williams

When it comes to truly understanding the finer things, be it homes, cuisine, travel, objets d'art, interior design or simply embodying extraordinary living, it's not something one can fake. Janice quietly embodies it in her standards, knowledge, mannerisms and personal style earned from her own past experience.

Having refined her craft over the past quarter century, Janice is a respected thought leader in luxury real estate. Her sterling reputation characterized by humility, integrity, consummate professionalism, accountability and impressive experience in selling local and international real estate. She applies her background in marketing, project management, sales, banking and construction to represent an impressive property portfolio of luxury and ultra-luxury listings.

As a pioneer in digital marketing, her past work has been highlighted on the national level. She is highly regarded for her extraordinary property marketing, creating visually powerful, captivating campaigns to make each home come alive and presents each home in a meaningful way. Janice understands exactly how to showcase a property in its best light and spends significant marketing dollars to get properties sold for the highest possible value. She specializes in bespoke, powerful property marketing strategies geared exclusively for the ultra-high net worth seller to reach 'the elusive buyer'.

For decades, Ms. Williams has been quoted and interviewed numerous times in the press, including the prestigious publication Architectural Digest. She founded Smart Girl Workshops in 2006 to teach women how to build wealth through real estate. She has taken an active volunteer role in the real estate profession by sitting on various real estate committees at the local (TRREB) and provincial levels (OREA). Since 2007, she successfully lobbied for revisions to various rules and by-laws while advocating for the increase in violation fines.

She is an accredited specialist in luxury homes, corporate relocation, seniors’ real estate and is part of a distinguished network of professionals dealing in executorship, palliative care and estate matters. She mentors new Realtors and is often consulted by colleagues to give an opinion on values, complex negotiations, transactional complications as well as landlord and tenant issues.

Janice is proud to offer top-level, white glove service and marketing for rural estate properties, century homes, UHNW properties and residential landlord services.

Founder 'Smart Girl' Program (est. 2006) | Multiple sales award winner since 2000 | Certified International Fine Homes Specialist | Certified Interior Decorator | Seniors Real Estate Specialist (SRES) | Certified Relocation Specialist | TREB Professional Standards Committee - Vice Chair (2007 - 2014) | Member - Prof Standards Steering Committee (2009/10)| OREA Arbitration and Ethics Committee (2022 - present); Citizens 4 Clean Air (C4CA.org) Committee Member | Volunteer - Good Shepherd Homeless Shelter | FAST Racing Certified (2008) | Volunteer - Dog Tales Rescue (2019 - present) | Certified Luxury Home Marketing Specialist (CLHMS) - Guild Member | Member of the National Association of Realtors | PAL Restricted/Non-Restricted License | ROC(M) Licensed | Pleasure Craft License

Service Areas Cobourg (Central Ontario), Durham (Southwestern Ontario), King (Greater Toronto Area), Peterborough (Central Ontario), Port Hope (Central Ontario), Toronto (Greater Toronto Area), Vaughan (Greater Toronto Area), York (Southwestern Ontario)

Specialities Country Living, Custom Homes, Estate Properties, Historic Homes, Luxury Homes, Premier Selection Properties, Residential, Residential Condos/Townhomes, Seller Representation, Single Family Homes

Languages English