As Chief Marketing Officer for Sotheby’s International Realty Canada, Elaine Hung leads the company’s national marketing and communications initiatives, including overseeing the company’s brand, technology, digital marketing and public relations strategies.
Prior to joining Sotheby’s International Realty Canada, Elaine led customer relationship marketing programs for some of North America’s largest and most respected companies and brands, including REALTOR.com® (the most visited real estate website in North America and the official site of the National Association of REALTORS®), Top Producer Systems (the real estate industry’s leading CRM and marketing solutions for agents), Tourism British Columbia and Cossette. Elaine's marketing teams have won multiple Canadian Marketing Awards and Direct Marketing Association International ECHO Awards, recognizing excellence in multi-channel direct response marketing.
Born and raised in Vancouver, British Columbia, Elaine is deeply committed to her community and has been an active volunteer for over two decades. She has led marketing and public relations campaigns for organizations including the Canadian Breast Cancer Foundation’s CIBC Run for the Cure, Special Olympics British Columbia, imagine1day, and currently serves on the board of directors for One to One Literacy.