Elaine Hung

Elaine Hung is the Chief Marketing Officer of Sotheby’s International Realty Canada, where she oversees national marketing services, martech, corporate communications, public relations, industry research, and product development. She leads the team that has spearheaded the company’s digital transformation, delivering innovative marketing and technology solutions that elevate the experience for clients, real estate advisors and employees.

During her tenure, her team developed and launched sothebysrealty.ca, achieving a 300%+ increase in website traffic and recognition as one of Canada’s top real estate websites by T360’s 2024 T3 Fusion Website Rankings. The company also built the proprietary Gateway technology ecosystem, now adopted by over 70% of its agents; introduced Insight: The Art of Living magazine; and scaled unique co-operative advertising programs and marketing services nationwide. Sotheby’s International Realty Canada has also become a recognized authority in Canadian real estate, securing more than 2,700 media placements annually in outlets such as Canadian Press, Reuters, Wall Street Journal, The Globe and Mail, Financial Post, BNN, Bloomberg, and regional media across the country with its luxury real estate and generational housing trend reports.

Prior to Sotheby’s International Realty Canada, Elaine’s marketing career spanned the technology, professional services, real estate and destination marketing sectors, including at REALTOR.com®, Top Producer Systems, Destination British Columbia and Cossette.

Born and raised in Vancouver, Canada, Elaine has also contributed to her community with more than two decades of marketing, PR, and board leadership at non-profit organizations. She most recently served as Chair of the Board for ONE TO ONE Literacy, where she volunteered for nearly 10 years

Her leadership and contributions have been recognized with Business in Vancouver’s BC 500: Most Influential Business Leaders (2021) and Storeys’ Top 20 Most Influential in Real Estate (2023).

Languages English