Alison is the Senior Marketing Communications Manager at Sotheby’s International Realty Canada. She focuses on strategic planning, project managing, and implementing marketing plans and strategies across various marketing channels to increase the Sotheby’s International Realty Canada brand, improve engagement and optimize lead generation.
Alison is an experienced, versatile, and skillful marketing expert with a solid history of achievements in integrated marketing communications. She has been recognized for pushing the envelope and finding new, creative, innovative approaches to stay competitive and meet business goals. Her determination, results-driven, and lead-by-example approach have set higher standards and has motivated the team to see new potential.
Alison encompasses years of marketing experience in B2B and B2C environments, with previous marketing industry experiences in financial tech, software, and higher education. The combination of her background in communications, design, business, and broad work experience has given her a unique advantage with incredible breadth and depth of expertise in marketing and leadership.